An interactive presentation about copywriting which may include brainstorming sessions depending upon needs of the Educator. I have attached the complete presentation for you to look over and let me know what parts you would like me to use.
Who I am and how I became a copywriter
What does a copywriter do?
Perform a split test
Learn what a Targe Audience and Ideal Client. Define your Target Audience and Ideal Client
Learn about 37 emotions. Decide what will be primary and secondary emotions.
Learn about features - Decide which features to highlight
Learn the difference between features and benefits?
Learn about Unique Selling Proposition - Decide one for the project
Learn about the 4 U's and writing headlines - Write some headlines
Write copy using above information
1. This is best for a high school class, afterschool program or for youths who left school before graduating such as Job Corps. The presentation can be reduced to 1/2 hour or expanded fully to 2 hours
2. I have had many careers - do something you like that can keep a roof over your head and food in your stomach
3. What a copywriter does and how to write a short letter-type of copy.
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We are requesting permission to record, edit and make available each virtual interaction because teachers like to review the session with students for better understanding of material, assign it to students for homework in a blended learning model or just share it with other classrooms that cannot attend a live session. As a professional your volunteering hours go further when a recording is made available for reuse in education.
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